I am Saheli
Senior Marketing Director & Growth Leader
16+ years driving revenue and user growth across technology, manufacturing, and infrastructure. IIM Calcutta & MICA alumna, leading brands from strategy to measurable results.
Is Your Marketing Falling Short?
🤷Clueless where to start?I turn market and competitive analysis into an executable growth roadmap.📉Leads too few or too costly?Performance marketing discipline that improved CAC by 30%.📊Busy marketing, flat results?Growth plans tied to revenue and pipeline, not vanity metrics.👀Engagement high, sales low?Sharp positioning and funnels that convert attention into enquiries.🤝Sales and marketing misaligned?Cross-functional launches that added 25% in new revenue.🤖AI hype but no results?Responsible generative AI adoption that cut content costs by 30%.
About Me
My path has run from executing real-estate campaigns on the ground at Unitech, to regional brand-building at Dalmia Cement, to taking 200+ product lines to market at Skipper — and finally to the leadership table, where marketing answers for revenue, not activity.
An IIM Calcutta and MICA alumna, I believe the best marketing is honest about its numbers: brand earns attention, performance turns it into pipeline, and disciplined teams turn pipeline into growth. If that sounds like your kind of marketing, let us talk.
Brands I have worked for
My Work Experience
16+ years of marketing leadership — from hands-on execution to owning the growth agenda at the leadership table.
01
Head of Marketing — Eurosofttech
2020–Present. Own growth strategy, a ₹10Cr budget, and a team of 6 — delivering 40% revenue growth, 37% more qualified leads, and 30% lower CAC.
02
Product Marketing Manager — Skipper Limited
2018–2019. Led go-to-market for 200+ product lines in a listed manufacturer — positioning that supported 36% segment revenue growth.
03
Senior Marketing Executive — Dalmia Cement
2014–2017. Regional brand and trade marketing — lifted brand salience and dealer engagement scores 20%, supporting ₹5Cr in regional sales.
04
Marketing Executive — Unitech Infrastructure
2009–2014. Marketing campaigns and customer engagement programs for real estate and infrastructure projects, supporting 100+ unit sales.
Portfolio Highlights
My Education
IIM Calcutta and MICA alumna — marketing strategy grounded in India's leading business schools.
Post Graduate Certificate
IIM Calcutta
Diploma
MICA, Ahmedabad
MBA
Heritage Business School
B.A.
University of Calcutta
Post Graduate Certificate
Diploma
MBA
B.A.
Tools Mastery
MailChimp
Zoho
GA4
SEMRush
Meta Ads
Canva
WordPress
Google ads
Jira
Slack
